The British Paralympics Association rebranded Paralympics UK as the governing body for all paralympic athletes. The new identity is a strong and resolute lion with a mane that reflects the Olympic torch. The branding is used by the team at all major paralympic events and worn by the athletes.
Brand identity
A completely new visual identity was created for the British Paralympics Association — a strong, resolute lion whose mane echoes the shape of the Olympic torch. The identity needed to project strength and pride while being versatile enough for use across team kit, signage, broadcast, and digital contexts.
