LEGO online store design

LEGO had up to this point relied on third parties to fulfil their orders. We designed their first online store and delivery fulfilment flows and designs. In keeping with LEGO's brand all designs were vibrant with all wireframes and initial designs kept at a high visual standard throughout.

Sitemap

A comprehensive sitemap was developed to map out the online store and order fulfilment flows.

LEGO sitemap and user flow

Order tracking UI concepts & final designs

Multiple UI concepts were explored for the order tracking experience, consistent with LEGO's vibrant brand identity. Final designs brought these concepts to a polished, high visual standard across all screens.

LEGO order tracking conceptLEGO order tracking concept 2LEGO order tracking concept 3LEGO final designs
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