01 / 17
Center for Behavioral & Institutional Design
A full-scale redesign of C-BID's digital presence, from user experience to development.
I led the research, design, and development of a new website for the Center for Behavioral Institutional Design (C-BID), a behavioral research agency at NYU Abu Dhabi. I crafted a seamless experience that effectively showcases C-BID's research, events, and collaborations. From wireframes to final code, I ensured the site not only meets accessibility and usability standards but also reflects C-BID's mission to advance behavioral science in institutional design.
Information architecture
To create a seamless user experience, I developed a structured information architecture that organises C-BID's research, publications, and collaborations. This sitemap reflects the refined navigation system, ensuring intuitive access to content for researchers, policymakers, and students.
Wireframes & UX structure
Wireframes were created to define content hierarchy and user interactions before moving into visual design. These grayscale prototypes helped validate navigation flows and ensure clarity in presenting C-BID's research focus areas.
Initial concepts
In the early design phase, I explored multiple visual directions for C-BID's website, experimenting with typography, imagery, and layout. These concepts aimed to balance academic credibility with an engaging, modern aesthetic while maintaining usability and accessibility.
Refined design iteration
Building on feedback, I refined the visual and interaction design to enhance clarity and engagement. This phase involved optimising typography, color palettes, and interactive elements to align with C-BID's brand and mission.
Final design & implementation
The final design brings C-BID's research to life through a polished, user-friendly interface. Built using React for a dynamic and modular structure with SCSS for scalable styling. The site is fully responsive and optimised for accessibility across devices.
